My name is Michael Baxter and I’m a writer. I’m also creative, inquisitive, restless and a little weird.
I’m currently the senior copywriter and copy department manager at Red Letter Communications. I’ve been in the field of advertising for over 10 years, learning, growing and writing a metric ton of words for fun and profit.
My approach to advertising is simple: Don’t do the expected thing. Don’t just create something because it’s easy. Do something fun – something that challenges you. And if you make the client nervous, you’re probably doing it right.