I worked with Memorial during a critical and historic moment for their organization. First, an unprecedented pandemic. Memorial Health needed to quickly communicate, across multiple platforms and markets, that it was safe for patients to return and have routine and elective procedures. Next, a historic rebrand (their first since 1974). They wanted a campaign that introduced their new name, logo and positioning as a connected network of care. Then, during a historic nursing shortage, our team was tasked with developing a campaign to attract new and experienced nurses as quickly as possible.