Archives: Projects

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Every month, the Kenny Rogers Children’s Center in Sikeston, MO treats over 500 children with developmental disabilities. They offer physical therapy, occupational therapy, cognitive therapy and more – and they do it all for free. They rely on donations to provide these outstanding services, the majority of which arrives during their annual telethon.

The challenge presented to us was that their telethon was not making an impact. People just don’t watch telethons anymore. We proposed that instead of focusing on the telethon, their advertising should focus on donations, which people can make throughout the year. We produced video, digital and billboards that ran during the weeks leading up to the telethon.

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Southeast Missouri has one of the highest infant mortality rates in the country. To combat this, Bootheel Babies & Families turned to the affected communities for help. This campaign was designed to reach out to volunteers interested in joining a Bootheel Babies steering committee. These committees were tasked with identifying the root causes of infant mortality in their own community, then form a plan for reducing it once and for all.

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In 2013, NewWave introduced a whole-home DVR capable of recording multiple shows at the same time and streaming to mini units in separate rooms. They asked us for a name for this new DVR.

Since the DVR was ideal for large families, I decided to call it “The BOSS”, referencing who’s REALLY in charge of the TV: The kids. The rest of the campaign fell into place from there.

This campaign won a 2013 Regional Addy “Best in Show” Award.

 

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There are only two certainties in life: death and taxes. While the latter doesn’t need any advertising help, funeral homes often do. But I didn’t want to associate the funeral home with death. Death is something we all want to avoid. Instead, I wanted to associate the funeral home with bright colors and an optimistic tone. Funerals are about celebrating someone’s life – and I wanted that uplifting message to carry through all Ford and Sons advertising.

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For a little over a year, I worked in the marketing department of Home Decorators Collection. There, I wrote SEO-enhanced web content for their site, including product pages, category pages and specialized landing pages for targeted SEM campaigns. I also got to write emails and the occasional print ad.

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As an intern for Rodgers Townsend in 2006, I was fortunate enough to be put on a team that worked on the AT&T/BellSouth merger campaign. One of my proudest moments as a young professional was coming up with the winning idea for the campaign, which was used online, in print and on TV.

 

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For a year, I worked for Propper, assisting them with a rebrand (their first in about 40 years). I worked closely with the marketing team to develop the tone for the brand, implementing it on social media, in their sales materials and in their full-line catalog.