In 2013, NewWave introduced a whole-home DVR capable of recording multiple shows at the same time and streaming to mini units in separate rooms. They asked us for a name for this new DVR.

Since the DVR was ideal for large families, I decided to call it “The BOSS”, referencing who’s REALLY in charge of the TV: The kids. The rest of the campaign fell into place from there.

This campaign won a 2013 Regional Addy “Best in Show” Award.

 

There are only two certainties in life: death and taxes. While the latter doesn’t need any advertising help, funeral homes often do. But I didn’t want to associate the funeral home with death. Death is something we all want to avoid. Instead, I wanted to associate the funeral home with bright colors and an optimistic tone. Funerals are about celebrating someone’s life – and I wanted that uplifting message to carry through all Ford and Sons advertising.

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For a little over a year, I worked in the marketing department of Home Decorators Collection. There, I wrote SEO-enhanced web content for their site, including product pages, category pages and specialized landing pages for targeted SEM campaigns. I also got to write emails and the occasional print ad.

As an intern for Rodgers Townsend in 2006, I was fortunate enough to be put on a team that worked on the AT&T/BellSouth merger campaign. One of my proudest moments as a young professional was coming up with the winning idea for the campaign, which was used online, in print and on TV.

 

For a year, I worked for Propper, assisting them with a rebrand (their first in about 40 years). I worked closely with the marketing team to develop the tone for the brand, implementing it on social media, in their sales materials and in their full-line catalog.

Havco may not be a household name, but chances are you own something that was shipped on their flooring. They are the the number one manufacturer of freight trailer flooring in North America.

I worked with Havco for years to promote their product line, including the flagship product, Fusion Floor. I have also written their website and a many of their collateral materials.

 

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This campaign for SSM Healthcare highlighted the women’s health services provided by St. Mary’s Hospital in Centralia, IL. The challenge was that women in Centralia were choosing to commute to the Good Samaritan Regional Health Center in Mt. Vernon, IL for their routine care. The goal was to convince women in Centralia that they don’t have to leave town for phenomenal women’s health services.