In 2020, St. Louis College of Pharmacy underwent a historic rebrand, changing its 150-year-old name to reflect a growing mission and an expanded list of degree programs. Its new name, University of Health Sciences and Pharmacy, has been an exciting opportunity to reintroduce the St. Louis institution to both local and regional students in search of a quality health sciences education. To help with this task, I have written many of the recruitment materials used by the University since 2023. I also developed the targeting strategy used in creating the messaging versions for paid search, digital banners, radio and streaming video.