Vast Broadband is a telecommunications company in South Dakota. They offer high-speed Internet, TV and digital home phone service. While most cable companies do not directly compete with one another, Vast Broadband actually competes with multiple cable companies within its service territory. This makes their brand and advertising critical to earning and retaining customers.
The tagline for Vast Broadband is “Vast is Fast”. This serves as a core message in most of our marketing communications. By focusing on Internet speeds, Vast has been able to attract over 50,000 Internet customers in its short 3-year existence.
Vast has also put a focus on the community, communicating that they are a local provider that cares about the communities it serves.