Havco may not be a household name, but chances are you own something that was shipped on their flooring. They are the the number one manufacturer of freight trailer flooring in North America.
I worked with Havco for years to promote their product line, including the flagship product, Fusion Floor. I have also written their website and a many of their collateral materials.
This campaign for SSM Healthcare highlighted the women’s health services provided by St. Mary’s Hospital in Centralia, IL. The challenge was that women in Centralia were choosing to commute to the Good Samaritan Regional Health Center in Mt. Vernon, IL for their routine care. The goal was to convince women in Centralia that they don’t have to leave town for phenomenal women’s health services.
Michael Baxter 